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Tjeerd Veenhoven

Reimagining the tulip petal

If you thought flower petals had no purpose beyond adding a romantic layer to many an uninspired marriage proposal, Tjeerd Veenhoven would like to prove you wrong. In his studio in an old warehouse in Groningen, Tjeerd has been finding new uses for discarded tulip petals for the past three years. All of of Tjeerd’s projects, including his latest, H&M Global Change Award-winning work which attempts to create sustainable kinds of textile using algaes, have one thing in common: to discover opportunities and creative purposes for raw materials readily available in our own backyards. We followed Tjeerd around his studio as he welcomed us into his world of innovative sustainable design.

Read the full interview on Let It Grow

Image: Lonneke van der Palen