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Let it Grow: a platform for urban green living

Let it Grow is a platform and incubation programme for urban green innovation, hoping to inspire entrepreneurs to create healthier and happier cities with plants and flowers. Through a lively online journal and active presence on social media, we share the stories behind the urban green movement- from scientists creating energy from plant photosynthesis, to plant delivery services and artists growing their own flowers in the city centre. In the Let it Grow Lab, we help green startups get up and running through an incubation programme, and connect new entrepreneurs to the floriculture industry and vice versa.

Let it Grow is an initiative of Royal FloraHolland, and was created by a passionate team of industry experts, startup specialists, writers and communication heroes, including yours truly.


Client: Vandejong Creative Agency & Royal FloraHolland